Items where Author is "EKA HARYANTI LESTARI, 110010354"
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Thesis

EKA HARYANTI LESTARI, 110010354 (2005) PENGARUH PERSEPSI TERHADAP IKLAN TELEVISI YANG MENGGUNAKAN ENDORSER SELEBRITIS DAN TINGKAT INVOLVEMENT TERHADAP LOYALITAS MEREK PADA PRODUK DURABLE GOODS. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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