Items where Author is "OCTAVIA ARTHA MARIDA SILITONGA, -"
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Thesis
OCTAVIA ARTHA MARIDA SILITONGA, - (2022) Pengaruh Perceived Prominence dan Brand Familiarity Terhadap Brand Attitude dan Purchase Intention (Studi Pada Product Placement Samsung di K-Variety Show, Running Man). Skripsi thesis, Universitas Airlangga.