CONSUMERISM TOWARDS THE READERS OF FEMALE TEENAGE MAGAZINE: GO GIRL

NURIA RIZKA ISFANDHANI, 120710109 (2015) CONSUMERISM TOWARDS THE READERS OF FEMALE TEENAGE MAGAZINE: GO GIRL. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The phenomenon of exaggerated manner of consumption that turns out to be consumerism in our society is being the topic of this study. Specifically, observing the consumerism among the readers of Go Girl magazine. The readers in this case are the female teenagers has significant impications towards the consumerism in society and it is correlated with the influence of fashion rubrics in that magazine. This study uses qualitative method and interview towards the readers. The Consumer Society and System of Objects, theories by Baudrillard are being applied to conceal the consumerism pattern and the elements beyond it. As in result, it is revelaed that the readers purchasing certain products of fashion because what they learn in the page of the magazine in purpose they compete to stylish person. Being a difference as they acquire social status among their peers is the element of the consumerism that tied to the matter of shaping individual’s identitiy.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS. BE. 55/15 Isf c
Uncontrolled Keywords: ADVERTISING; CONSUMER PROTECTION; TEENAGERS
Subjects: H Social Sciences > HF Commerce > HF5801-6182 Advertising
H Social Sciences > HQ The family. Marriage. Woman > HQ1-2044 The Family. Marriage. Women > HQ503-1064 The family. Marriage. Home > HQ793-799.2 Youth. Adolescents. Teenagers
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsEmail
NURIA RIZKA ISFANDHANI, 120710109UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorDadung Ibnu Muktiono, M.C.SUNSPECIFIED
Depositing User: sukartini sukartini
Date Deposited: 26 Nov 2015 12:00
Last Modified: 30 Aug 2016 00:04
URI: http://repository.unair.ac.id/id/eprint/14474
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