IDENTIFIKASI STRATEGI KOMUNIKASI DALAM PROSES PERUBAHAN ORGANISASI DAN ORGANIZATIONAL READINESS FOR CHANGE (ORC) DI RUMAH SAKIT SEMEN GRESIK

Awliya Rohmah, 041143003 (2013) IDENTIFIKASI STRATEGI KOMUNIKASI DALAM PROSES PERUBAHAN ORGANISASI DAN ORGANIZATIONAL READINESS FOR CHANGE (ORC) DI RUMAH SAKIT SEMEN GRESIK. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Fast business environment change require human resource role in competitive advantage. Semen Gresik Hospital intended to be Hospital grade C+ by adding service as Trauma Center. In response to the plan, Semen Gresik Hospital performs change in the form of improving facilities and human resource according to Trauma Center requirement. Units influenced by the change are Emergency Room (IGD), Intensive Care Unit (ICU), Central Surgery Installation (IBS), Radiology, and Laboratory. In this research, it was identified that communication strategy in Semen Gresik Hospital was matching with change type, change stage and leadership style. Communication strategy performed was underscore and explore. The change occurred was incremental change and resides in launching stage. Leadership style was combination of logical style, commanding style and coaching. Change process had positive response from all employees. Change process is still occurring and it needs continuing monitoring and evaluation to identify change process development hence it will always develop toward better direction. Change process made hospital to be able to have competitive advantage.

Item Type: Thesis (Thesis)
Additional Information: KKB KK - 2 MM. 13/13 Roh i
Uncontrolled Keywords: organization readiness for change, organizational change, 12 (twelve) key elements, and communication strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic planning
H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
T Technology > TX Home economics > TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: 04. Fakultas Ekonomi dan Bisnis > Magister Manajemen
Creators:
CreatorsNIM/NIDN
Awliya Rohmah, 041143003UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorPraptini Yulianti, Dra., Ec., M.SiUNSPECIFIED
Depositing User: Nn Duwi Prebriyuwati
Date Deposited: 06 Sep 2016 00:50
Last Modified: 06 Sep 2016 00:51
URI: http://repository.unair.ac.id/id/eprint/37225
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