SWITCHING BEHAVIOR PEMBELI HANDPHONE DI SURABAYA: A CONSIDERATION-SETS MODEL

VERONIKA RACHMAWATI, 090114357 M (2004) SWITCHING BEHAVIOR PEMBELI HANDPHONE DI SURABAYA: A CONSIDERATION-SETS MODEL. Thesis thesis, Universitas Airlangga.

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Abstract

Beragamnya produk baik barang maupun jasa yang ditawarkan dalam berbagai merek oleh perusahaan akhir-akhir ini, telah meningkatkan keinginan konsumen untuk mencoba produk tersebut dalam berbagai merek.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 TE 15/05 Rac s
Uncontrolled Keywords: Switching behavior, Consideration Set, Prior Experience, and Product Knowledge
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:
CreatorsNIM/NIDN
VERONIKA RACHMAWATI, 090114357 MUNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorSri Hartini, SE., M.Si.UNSPECIFIED
ContributorSri Gunawan, Drs., M.Com., DBAUNSPECIFIED
Depositing User: S.Sos. Sukma Kartikasari
Date Deposited: 10 May 2019 03:56
Last Modified: 30 Sep 2019 05:14
URI: http://repository.unair.ac.id/id/eprint/82265
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