VERONIKA RACHMAWATI, 090114357 M (2004) SWITCHING BEHAVIOR PEMBELI HANDPHONE DI SURABAYA: A CONSIDERATION-SETS MODEL. Thesis thesis, Universitas Airlangga.

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Abstract

Beragamnya produk baik barang maupun jasa yang ditawarkan dalam berbagai merek oleh perusahaan akhir-akhir ini, telah meningkatkan keinginan konsumen untuk mencoba produk tersebut dalam berbagai merek.

Item Type:	Thesis (Thesis)
Additional Information:	KKB KK-2 TE 15/05 Rac s
Uncontrolled Keywords:	Switching behavior, Consideration Set, Prior Experience, and Product Knowledge
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions:	09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:	Creators NIM VERONIKA RACHMAWATI, 090114357 M UNSPECIFIED
Contributors:	Contribution Name NIDN / NIDK Thesis advisor Sri Hartini, SE., M.Si. UNSPECIFIED Thesis advisor Sri Gunawan, Drs., M.Com., DBA UNSPECIFIED
Depositing User:	S.Sos. Sukma Kartikasari
Date Deposited:	10 May 2019 03:56
Last Modified:	30 Sep 2019 05:14
URI:	http://repository.unair.ac.id/id/eprint/82265
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