Sri Hartini and Uswatun (2017) The Influence of Selebgram, E-wom and Picture to Impulse Buying. In: Increasing Management Relevance and Competitiveness: Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GC-BME 2017),, 9 August 2017, Universitas Airlangga, Surabaya, Indonesia.
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Abstract
n this research, the author proposes that social media has an effect on consumer behavior. This study aims to examine the relationship between celebgrams (celebrities on Instagram), electronic Word of Mouth (e-WOM), and pictures on impulse buying. A sample was obtained through purposive sampling and 116 samples used. The results showed that celebgrams have a positive, statistically significant influence on impulse buying. Neither pictures nor e-WOM had a significant influence on impulse buying.
| Item Type: | Conference or Workshop Item (Paper) | ||||||
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| Uncontrolled Keywords: | celebgram, e-WOM, pictures, impulse buying | ||||||
| Subjects: | H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Tn Sugeng Riyanto | ||||||
| Date Deposited: | 21 Apr 2021 13:07 | ||||||
| Last Modified: | 21 Apr 2021 13:07 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/105905 | ||||||
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