Peran Mediasi Green Market Orientation Dan Green Supply Chain Management Pada Pengaruh Green Human Capital Readiness Terhadap Business Performance (Studi Di Jawa Empiris Pada Umkm Manufaktur Timur)

Ida Bagus Gde Adhista Agastya, - (2021) Peran Mediasi Green Market Orientation Dan Green Supply Chain Management Pada Pengaruh Green Human Capital Readiness Terhadap Business Performance (Studi Di Jawa Empiris Pada Umkm Manufaktur Timur). Skripsi thesis, Universitas Airlangga.

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Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh green human capital readiness terhadap business performance dan menginvestigasi peran mediasi green market orientation dan green supply chain management pada pengaruh green human capital readiness terhadap business performance. Penelitian ini menggunakan pendekatan kuantitatif. Data sampel sebanyak 182 Usaha Mikro, Kecil, dan Menengah (UMKM) Manufaktur di Jawa Timur berhasil dikumpulkan melalui penyebaran kuisioner secara online. Partial Least Square - Structural Equation Modelling (PLS-SEM) digunakan dalam menguji hipotesis. Hasil penelitian menunjukkan bahwa green human capital readiness berpengaruh positif signifikan secara langsung terhadap business performance. Hasil lebih lanjut, penelitian ini membuktikan bahwa green market orientation tidak memediasi pengaruh green human capital readiness terhadap business performance, green supply chain management tidak memediasi pengaruh green human capital readiness terhadap business performance, namun green market orientation dan green supply chain management secara berurutan memediasi sebagian pengaruh green human capital readiness terhadap business performance. Penelitian ini merupakan penelitian pertama yang menginvestigasi peran mediasi green market orientation dan green supply chain management pada pengaruh green human capital readiness terhadap business performance pada UMKM Manufaktur di Jawa Timur.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 A.38/21 Aga p
Uncontrolled Keywords: Green human capital readiness, Business performance, Green market orientation, Green supply chain management, Usaha Mikro, Kecil, dan Menengah
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: 04. Fakultas Ekonomi dan Bisnis > Akuntansi
Creators:
CreatorsNIM
Ida Bagus Gde Adhista Agastya, -NIM041711333043
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorBambang Tjahjadi, -NIDN0004025702
Depositing User: Dwi Marina
Date Deposited: 28 Oct 2021 04:30
Last Modified: 28 Oct 2021 04:30
URI: http://repository.unair.ac.id/id/eprint/111801
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