Ari Prasetyo, - and INTAN KUSUMA PRATIWI, 091414553004 (2016) Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya. Al-IQTISHAD: Jurnal Ilmu Ekonomi Syariah, 8 (1). pp. 81-100. ISSN 2087-135X, eISSN: 2407- 8654

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Abstract

This research aims to explore the implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptive approach with explanatory case studies as a type of qualitative research Islamic business ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah, Fathanah, Amanah and Talbligh). The technique used is the data collection through interviews with President and Marketing Manager “X” Tour and Travel, and participatory observation for two weeks at the operational office of “X” Tourand Travel. To support the data obtained from the results of the interviews as wellas participatory observation, research is also equipped with the results of interview swith jamaah who have used the services of “X” Tour and Travel. The research results indicate that “X” Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah, Amanah, and Tabligh in marketing communications.

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