Ririn Tri Ratnasari, - and Sri Gunawan, - and Jasmi bin Abu Talib, - and Sri Herianingrum, - and Tika Widiastuti, - and Dina Fitrisia Septiarini, NIDN. 0719097702 (2020) The Moderating Effects of Gender between Patient Intimacy, Trust, and Loyalty. International Journal of Innovation, Creativity and Change, 12 (10). pp. 1-16. ISSN 2201-1323, eISSN: 2201-1315
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Abstract
This research examines the moderating effects of gender on the relationship between a patient’s intimacy and trust. This study used patients as sample who frequently visit the health care clinics (medical specialist). A sample of 357 respondents were selected using convenience sampling. To examine the first hypothesis, a two-way Anova was used. To examine the second hypothesis, a simple regression was used. The results reveal that the influence of patient intimacy on trust between the male patients and female patients is different. The influence of patient intimacy on the trust in female patients is higher than that in male patients of the medical specialists. An important implication of our study is that the medical specialists need to increase their quality of communications and social interactions to their patients.
Item Type: | Article | ||||||||||||||
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Uncontrolled Keywords: | Gender, intimacy, trust, loyalty | ||||||||||||||
Subjects: | H Social Sciences H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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Divisions: | 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah | ||||||||||||||
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Depositing User: | Tn Sugeng Riyanto | ||||||||||||||
Date Deposited: | 12 Apr 2022 03:40 | ||||||||||||||
Last Modified: | 02 Jan 2023 12:41 | ||||||||||||||
URI: | http://repository.unair.ac.id/id/eprint/113664 | ||||||||||||||
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