Tanti Handriana, - and Masmira Kurniawati, - and Indrianawati Usman, - (2021) Consumer Loyalty On Green Product Based On Commitment-Trust Theory. PalArch's Journal of Archaeology of Egypt/ Egyptology, 14 (4). pp. 6810-6823. ISSN 1567-214X

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Abstract

This study aims to analyse the role of commitment-trust theory in shaping consumer loyalty to green products. Green products are environmentally friendly products whose ingredients, manufacturing process, and the presence of these products do not damage the environment. This study uses a quantitative research approach, where data collection is carried out through a survey of 312 green product consumers. The structural equation modelling (SEM) with AMOS software is used as the analysis technique. The results of this study indicate that consumer trust and commitment to green products are influenced by product quality, brand image, and share values. Meanwhile, consumer loyalty to the green product is influenced by trust and their commitment to the green product. The implication of this research is the development of Commitment-Trust Theory promoted by Morgan and Hunt (1994).

Item Type:	Article
Uncontrolled Keywords:	Loyalty, Trust, Commitment, Green Product, Sem
Subjects:	H Social Sciences H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Tanti Handriana, - NIDN0018056905 Masmira Kurniawati, - NIDN0025037507 Indrianawati Usman, - NIDN0019086106
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	01 Mar 2022 01:07
Last Modified:	01 Mar 2022 01:07
URI:	http://repository.unair.ac.id/id/eprint/113845
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