DODI PRADIPTA (2024) ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisement constructs the representation of Indonesia. Through the meaning of denotative, connotative, and myth, the writer assumes that Orientalism exists in this advertisement Using the orders of significations by Roland Barthes, this study focuses on verbal and visual language of Terry Palmer advertisement The writer analyud the narration and scenes from advertisement video. Then relate it with the Reproduction of East and Latent Orientalism as a concept in Orientalism study by Edward Said. In the case of Terry Palmer advertisement, apparently Indonesia represented as not as natural country because this advertisement tends to represent it with Western perspectives.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Advertisement, Orientalism, Semiotic, Terry Palmer
Subjects:	P Language and Literature P Language and Literature > PR English literature
Divisions:	12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:	Creators NIM DODI PRADIPTA NIM.121012150
Contributors:	Contribution Name NIDN / NIDK Contributor NURUL FITRI HAPSARI 0014078307
Depositing User:	Mrs Nadia Tsaurah
Date Deposited:	16 Jan 2024 08:21
Last Modified:	16 Jan 2024 08:21
URI:	http://repository.unair.ac.id/id/eprint/129350
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