Setya Budi Wardana (2017) Pemasaran Jasa Pada Perpustakaan Umum (Studi deskriptif pemasaran internal, eksternal, dan interaktif pada pemasaran jasa di Perpustakaan Grhatama Pustaka BPAD DIY). Skripsi thesis, UNIVERSITAS AIRLANGGA,.

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Abstract

Marketing services performed by each organization who has a product of services, including the library. A comprehensive marketing services is done through internal marketing which is the marketing of the management of library to its employees, the external marketing that done by the library to their user, and the marketing interactive which is the interaction between employees and library users. The quality of marketing services performed by the library can be seen by the implementation of marketing services at the library. This research was conducted in order to determine of internal marketing, external marketing, and marketing interactive in the marketing services at Perpustakaan Grhatama Pustaka BPAD DIY. This research uses descriptive quantitative approach, by collecting data through questionnaires. Respondents of this research is a group of employees and library users, plus an information from in-depth interviews with management. Sampling method for user population uses probability sampling with systematic sampling technique, and all members of the employee population used as a sample. Results as common from this research is the response of employees on internal marketing in good categories, the response from users regarding external marketing in a good categories, as well as the response of employees and users of the marketing interactive in the marketing services performed by the library with a good category. It can be conclude that Perpustakaan Grhatama Pustaka BPAD has implemented the comprehensive marketing services in a good way.

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