SEM GEORGE OROH (2009) PENGARUH FASILITAS, PROMOSI, DAYA TARIK WISATA TERHADAP KEPUASAN SERTA LOYALITAS WISATAWAN YANG BERKUNJUNG Dl PROVINSJ SULAWESI UTARA. Disertasi thesis, Universitas Airlangga.

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Abstract

The purpose of this s tudy is to analyze relations hips among facilities, promotion, tourist attractions, and satis faction and loyalty of the vacationers visiting tourists' destinations of North Sulawesi Province. Population of this study was foreign tourists with a sample of 160 respondents . This s tudy e mployed accidental sampling technique by finding responde nts in several touris t destinations . Questionnaire was the main instrument of the s tudy. Five constructs would be analyzed in the study: facilities, promotion, touris t attra ctions, tourists'satisfaction, and tourists' loyalty. Results indicated that fac ilities s ignificantly influenced tourists ' satisfaction. Promotion had a s ignificant e ffect on touris ts' satisfaction. Tourist attractions s ignificantly influenced touris ts' satis faction. Facilities had a significant e ffect on touris ts loyalty. Turis t att rac tions s ignificantly influenced tourists' loyalty. Touris ts'satisfaction had significant e ffect on tourist ' loyalty. This study found that promotion had no significant e ffect on tourits' loyalty. However , it did indirectly through touris ts' satisfaction.

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