Ulfa Sakinah Lating (2015) Pengaruh Sikap Mahasiswi Atas Daya Tarik Seksual Secara Visual Terhadap Niat Beli Melalui Sikap Atas Merek Pada Iklan “ Sabun Lux Versi Bangkitkan Getaran Cinta ” Di Universitas Airlangga. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
This study describes the influence of each variable, namely, the attitude of a student of Faculty of Economics and Business at the University of Airlangga on sex appeal visually to the Lux ad resurrected version of vibration of love for student attitudes on brand Lux, the attitudes of students on sex appeal visually to the ad on purchase intention Lux Soft Touch products are new and top student attitude toward the brand and purchase intention to the new Lux Soft Touch. The sampel of this study consist of 100 students selected by purposive sampling of the Faculty of Economics and Business at the University of Airlangga. The results of this study indicate that there is a partial significantly influence attitudes on sex appeal visually in television advertising Lux versions generate vibration of love against the attitude of the brand Lux, there is an influence on the attitude of the Lux brand purchase intention, and partially did not show any influence attitudes on sex appeal visually to the purchase intention with a significantly greater rate than the value of the existing significant probabiliti.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 B. 40/15 Lat p | ||||||
| Uncontrolled Keywords: | CONSUMERS - ATTITUDES; CONSUMER BEHAVIOR | ||||||
| Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM661-696 Social control | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | mrs siti muzaroh | ||||||
| Date Deposited: | 18 Feb 2015 12:00 | ||||||
| Last Modified: | 15 May 2020 05:53 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/5555 | ||||||
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