MOBILE ADVERTISING PADA ONLINE GAME: PENGARUH INTRUSIVENESS, IRRITATION DAN RELEVANSI PRODUK YANG DIIKLANKAN TERHADAP RESPON KONSUMEN

RIZA ANDRY ARISTANTO, 040912207 (2013) MOBILE ADVERTISING PADA ONLINE GAME: PENGARUH INTRUSIVENESS, IRRITATION DAN RELEVANSI PRODUK YANG DIIKLANKAN TERHADAP RESPON KONSUMEN. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

1. Gangguan (intrusivenes) iklan advergames pada mobile games memiliki pengaruh yang signifikan terhadap perasaan irritation konsumen 2. Perasaan tergangguan (irritation) iklan advergames pada mobile games (advertising irritation) berpengaruh terhadap

Item Type: Thesis (Skripsi)
Additional Information: KKB KK - 2 B. 50 - 13 Ari m
Uncontrolled Keywords: ADVERTISING - MANAGEMENT
Subjects: H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM
RIZA ANDRY ARISTANTO, 040912207UNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorSONY KUSUMASONDJAJA, , SE.,M.Com.,Ph.DUNSPECIFIED
Depositing User: Indah Fatma
Date Deposited: 30 May 2013 12:00
Last Modified: 13 Sep 2016 11:05
URI: http://repository.unair.ac.id/id/eprint/6663
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