RIZA ANDRY ARISTANTO, 040912207 (2013) MOBILE ADVERTISING PADA ONLINE GAME: PENGARUH INTRUSIVENESS, IRRITATION DAN RELEVANSI PRODUK YANG DIIKLANKAN TERHADAP RESPON KONSUMEN. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
1. Gangguan (intrusivenes) iklan advergames pada mobile games memiliki pengaruh yang signifikan terhadap perasaan irritation konsumen 2. Perasaan tergangguan (irritation) iklan advergames pada mobile games (advertising irritation) berpengaruh terhadap
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK - 2 B. 50 - 13 Ari m | ||||||
| Uncontrolled Keywords: | ADVERTISING - MANAGEMENT | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5801-6182 Advertising | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Unnamed user with email indah.fatma@staf.unair.ac.id | ||||||
| Date Deposited: | 30 May 2013 12:00 | ||||||
| Last Modified: | 13 Sep 2016 11:05 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/6663 | ||||||
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