Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya

Ari Prasetyo, - and INTAN KUSUMA PRATIWI, 091414553004 (2016) Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya. Al-IQTISHAD: Jurnal Ilmu Ekonomi Syariah, 8 (1). pp. 81-100. ISSN 2087-135X, eISSN: 2407- 8654

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Abstract

This research aims to explore the implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptive approach with explanatory case studies as a type of qualitative research Islamic business ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah, Fathanah, Amanah and Talbligh). The technique used is the data collection through interviews with President and Marketing Manager “X” Tour and Travel, and participatory observation for two weeks at the operational office of “X” Tourand Travel. To support the data obtained from the results of the interviews as wellas participatory observation, research is also equipped with the results of interview swith jamaah who have used the services of “X” Tour and Travel. The research results indicate that “X” Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah, Amanah, and Tabligh in marketing communications.

Item Type: Article
Uncontrolled Keywords: Islamic Business Ethics, Marketing Communication, SIFAT
Subjects: H Social Sciences
H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah
Creators:
CreatorsNIM
Ari Prasetyo, -NIDN0016017105
INTAN KUSUMA PRATIWI, 091414553004UNSPECIFIED
Depositing User: Tn Sugeng Riyanto
Date Deposited: 05 Jan 2022 00:28
Last Modified: 05 Jan 2022 00:28
URI: http://repository.unair.ac.id/id/eprint/112722
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