DODI PRADIPTA (2024) ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY. Skripsi thesis, UNIVERSITAS AIRLANGGA.
![[img]](https://repository.unair.ac.id/style/images/fileicons/text.png) |
Text (HALAMAN JUDUL)
1_ HALAMAN JUDUL.pdf Download (548kB) |
|
Text (DAFTAR ISI)
2_ DAFTAR ISI.pdf Download (517kB) |
|
Text (ABSTRAK)
3_ ABSTRAK.pdf Download (507kB) |
|
Text (BAB I)
4_ BAB I PENDAHULUAN.pdf Download (655kB) |
|
Text (BAB II)
5_ BAB II TINJAUAN PUSTAKA.pdf Restricted to Registered users only until 16 January 2029. Download (886kB) | Request a copy |
|
Text (BAB III)
6_ METODOLOGI PENELITIAN.pdf Download (610kB) |
|
Text (BAB IV)
7_ BAB IV ANALISIS.pdf Restricted to Registered users only until 16 January 2029. Download (1MB) | Request a copy |
|
Text (BAB V)
8_ BAB V KESIMPULAN.pdf Restricted to Registered users only until 16 January 2029. Download (574kB) | Request a copy |
|
Text (DAFTAR PUSTAKA)
9_ DAFTAR PUSTAKA.pdf Download (607kB) |
|
Text (LAMPIRAN)
10_ LAMPIRAN.pdf Restricted to Registered users only until 16 January 2029. Download (539kB) | Request a copy |
Abstract
Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisement constructs the representation of Indonesia. Through the meaning of denotative, connotative, and myth, the writer assumes that Orientalism exists in this advertisement Using the orders of significations by Roland Barthes, this study focuses on verbal and visual language of Terry Palmer advertisement The writer analyud the narration and scenes from advertisement video. Then relate it with the Reproduction of East and Latent Orientalism as a concept in Orientalism study by Edward Said. In the case of Terry Palmer advertisement, apparently Indonesia represented as not as natural country because this advertisement tends to represent it with Western perspectives.
| Item Type: | Thesis (Skripsi) | ||||||
|---|---|---|---|---|---|---|---|
| Uncontrolled Keywords: | Advertisement, Orientalism, Semiotic, Terry Palmer | ||||||
| Subjects: | P Language and Literature P Language and Literature > PR English literature |
||||||
| Divisions: | 12. Fakultas Ilmu Budaya > Sastra Inggris | ||||||
| Creators: |
|
||||||
| Contributors: |
|
||||||
| Depositing User: | Mrs Nadia Tsaurah | ||||||
| Date Deposited: | 16 Jan 2024 08:21 | ||||||
| Last Modified: | 16 Jan 2024 08:21 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/129350 | ||||||
| Sosial Share: | |||||||
Actions (login required)
 |
View Item |