Aulia Devy Prastitasari (2020) The Representation Of Action Heroine In Flames (2018) Music Video By Sia FT. David Guetta. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Issues about gender equality are not only found in real life, but we can also found in the mass media. The representation of women in the media has always been in a subordination position and become a victim, while the position of men has always been in dominant and become a hero. However, at this time there are also many media that display representations of a woman who becomes a heroine. This gender equality can be seen in how women negotiated with men through their action heroine. This study uses Flames (2018) music video by Sia ft. David Guetta. The aim of this study is to explain how the representation of action heroine portrayed by the main three female characters in this music video. In this study, the writer used a qualitative method and used the semiotic Codes of Television proposed by John Fiske as an approach. In this study, the writer used Television Culture by John Fiske as the main theory. The data used in this study includes several screenshots of the particular scenes in the music video and the lyric as the supporting data. Study result shows that although women are portrayed as being able to carry out figure of action heroine, but women still cannot be separated from their roles as women who must be obedient and need encouragement or help from men.

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