Cindy Rachmawati S.P (2020) Pengaruh Corporate Social Responsibility Terhadap Nilai Perusahaan Dengan Intensitas Iklan Sebagai Variabel Moderasi. Thesis thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Tujuan penelitian ini untuk menguji secara empiris apakah corporate social responsibility berpengaruh secara positif terhadap nilai perusahaan dan apakah intensitas iklan dapat memperkuat pengaruh corporate social responsibility terhadap nilai perusahaan. Teknik pengambilan data yang digunakan adalah metode purposive sampling sehingga diperoleh sample sebanyak 151 data perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2015-2018. Analisa data pada penelitian ini menggunakan moderated regression analysis (MRA). Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap nilai perusahaan dan intensitas iklan mampu memperkuat pengaruh corporate social responsibility terhadap nilai perusahaan
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK-2 TEA 38/ 20 Cin p | ||||||
| Uncontrolled Keywords: | advertising intensity, corporate social responsibility, firm value | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Magister Akuntansi | ||||||
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| Depositing User: | Mrs. Djuwarnik Djuwey | ||||||
| Date Deposited: | 27 Aug 2020 04:39 | ||||||
| Last Modified: | 27 Aug 2020 04:39 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/97936 | ||||||
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