ANALISIS PEMANFAATAN PERSALINAN OLEH IBU HAMIL BERDASARKAN THEORY OF PLANNED BEHAVIOR DAN CUSTOMER VALUE DI KABUPATEN PASURUAN

ISTIQOMAH, ISTIQOMAH (2015) ANALISIS PEMANFAATAN PERSALINAN OLEH IBU HAMIL BERDASARKAN THEORY OF PLANNED BEHAVIOR DAN CUSTOMER VALUE DI KABUPATEN PASURUAN. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

According to the Ministry of Health (2001) the most ideal place to conduct deliveries are health facilities equipped with equipment and personnel who are ready to help and know where to refer in case of complications.This research aims to analyze the utilization of delivery place by pregnant mother based on a theory of planned behavior and customer value.This research is observational research with prospective longitudinal study design. The sample was 100 pregnant mother with gestation period ranging from 34 to 36 weeks who were not registered as participants in the health insurance and were selected using multistage random sampling. Data collection was done before and after the giving birth using quetionare.The research results showed thatcustomer value influenced intention (p=0,0001) and the intention influenced utilization of delivery place by pregnant mother. Attitude toward behavior, subjective norm and perceived behavioral control did not affectedinfluence intention. The dimension of customer value that affectedinfluenced utilization is performance value (p= 0,0017 for utilization in primary health care, p=0,047 for utilization in health facility except primary health care) and value for money (p=0,012 for utilization in Faskes primary health care, p=0,038 for utilization in health facility except primary health care). The conclusion that can be made is customer value has more influence on utilization of delivery placeby pregnant mother in pasuruan District through intention first. The dimension of customer value that affected utilization are performance value and value for money. The suggestion for next research is to analyze factors that affected but didn’t analyze in this research. place

Item Type: Thesis (Thesis)
Additional Information: KKC KK TKA. 27/15 Ist a
Uncontrolled Keywords: Theory Of Planned Behavior, Customer Value, Utilization of deliverys
Subjects: H Social Sciences > HQ The family. Marriage. Woman
Divisions: 10. Fakultas Kesehatan Masyarakat > Administrasi Kebijakan Kesehatan
Creators:
CreatorsNIM/NIDN
ISTIQOMAH, ISTIQOMAHUNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorThinni Nurul Rochmah,, Dr. , Dra.Ec., M.Kes.UNSPECIFIED
Depositing User: Nn Aimmatul Mukaromah
Date Deposited: 2016
Last Modified: 30 Oct 2016 19:04
URI: http://repository.unair.ac.id/id/eprint/33830
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