Dhania Erdi Mutiasari (2020) Strategies to Promote Hotel Products and Handle Guest Complaints in Aruna Senggigi Resort and Convention. Tugas Akhir D3 thesis, UNIVERSITAS AIRLANGGA.

	Text (COVER) 1. COVER.pdf Download (312kB)
	Text (TABLE OF CONTENT) 2.TABLE OF CONTENT.pdf Download (426kB)
	Text (CHAPTER I) 3. CHAPTER I INTRODUCTION.pdf Download (184kB)
	Text (CHAPTER II) 4. CHAPTER II COMPANY PROFILE.pdf Restricted to Registered users only until 18 October 2023. Download (44kB) | Request a copy
	Text (CHAPTER III) 5. CHAPTER III DISCUSSION.pdf Restricted to Registered users only until 18 October 2023. Download (168kB) | Request a copy
	Text (CHAPTER IV) 6. CHAPTER IV CONCLUSION AND SUGGESTION.pdf Restricted to Registered users only until 18 October 2023. Download (26kB) | Request a copy
	Text (REFERENCES) 7. REFERENCES.pdf Download (24kB)
	Text (APPENDICES) 8. APPENDICES.pdf Restricted to Registered users only until 18 October 2023. Download (551kB) | Request a copy
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Abstract

According to Scott (2019) there are three communication strategies in promoting product, but they were only one ommunication strategies used by receptionists in Aruna Senggigi Hotel Resort and Convention. They were using push strategis this strategies were often used by the senior receptionist to make the guests interested. The receptionist often used push strategies when the reception offer to guests by face to face and convince guests with the products of other companies that we sell. Pull strategies and push strategies both have benefit, but the way to use the strategy is different. Pull strategies is usually offered on certain seasons such as on holidays, public holidays, and weekends there will usually be discounted and promotion, but push strategies are often used to offer the product that we coorperate with other companies such as motorcycle rentals. And the second is communication strategies to handling complaint guests, according to cook (2008) there are four-way communication strategies to handling complaints and those four methods are always used by senior receptionists to handle guest complaints.

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