Hafidha Raniz Syarifa (2020) Pengaruh Corporate Social Responsibility Terhadap Firm Performance Dengan Brand Equity Sebagai Variabel Mediasi (Studi Empiris Perusahaan Sektor Industri Barang Konsumsi Di BEI Periode 2014-2018). Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The study aims to conduct an empirical test to find out whether there is a positive influence of Corporate Social Responsibility on Firm Performance and to test whether there is also a positive influence of Corporate Social Responsibility on Firm Performance with Brand Equity as the mediating variable. The method used in this research is a quantitative research method with a correlational approach. A study that produces a positive influence between Corporate Social Responsibility on Firm Performance because the amount of Corporate Social Responsibility carried out by the company will be positively and significantly related to Firm Performance because ROA, the company's asset turnover also increases. Significant and positive direct influence between Corporate Social Responsibility and Firm Performance through Brand Equity. This is because Corporate Social Responsibility has been recognized as a key element for companies to achieve competitive advantage, because a business that cares about the social environment around the company can achieve better Firm Performance as well as better Brand Equity, the better the price, market share, and the benefits that will be obtained. The limitation is that this research has only one independent variable, it is Corporate Social Responsibility. And not all manufacturing companies in the consumer goods sector have the integrity and consistency of reporting each year. Finally, this study found that Corporate Social Responsibility contributed significantly to Firm Performance, directly or indirectly using Brand Equity as a mediating variable.

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