Rahmah Alifiyah Arrosyid (2020) Analisis Tanda Verbal Pada Iklan Online Produk Perawatan Kulit Senka Tahun 2018-2020 2018年-2020年に宣伝された専科スキンケア広告オンラインにおける言語記号の記号論的分析. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Advertising serves as a means of promotion to offer goods and services. Advertising has expanded into a tool to create meaning through language. The message visualization in advertisements produces an advertisement that conveys a communicative and persuasive message. Along with the development of communication and information technology, the media to advertise is increasingly diverse. One of them is using the Internet. The internet has been widely used to display advertisements for a product because it is able to convey verbal and nonverbal messages simultaneously. Senka, which is supervised by the Shiseido Company, is a beauty product that uses the internet to promote its products. This research uses Ferdinand de Saussure's semiotic theory in order to examine the meaning behind the verbal signs in this Senka product advertisement. The method used is descriptive qualitative. First the authors collected data through the official Senka website (hada-senka.com). The data sample taken is only advertisements uploaded in 2018-2020, amounting to 12 advertising posters. The data found is then recorded and classified based on verbal data. After that, identifying the verbal signs contained in the advertisement, the first stage of the data is identified based on Ferdinand De Saussure's theory which examines the markers and markers generated by the sign. Verbal data that have been found are analyzed the meaning of denotation and the meaning of the connotation by looking at the context of the sentence. Through the semiotic analysis of Senka's ad, it can be concluded that this Senka advertisement contains the repetition of the words junpaku (real face without makeup) and suppin (pure white) which are the producers' efforts to explain the advantages of their products through these two words and make consumers always remember. that senka is synonymous with junpakusuppin.

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