Pengaruh Strategi Bisnis Terhadap Kinerja Perusahaan Dengan Ketidakpastian Lingkungan Sebagai Variabel Moderasi (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2014 - 2018)

Winona Ramadhani Malik (2020) Pengaruh Strategi Bisnis Terhadap Kinerja Perusahaan Dengan Ketidakpastian Lingkungan Sebagai Variabel Moderasi (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2014 - 2018). Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh strategi bisnis dterhadap kinerja perusahaan dengan ketidakpastian lingkungan sebagai variabel moderasi. Secara khusus , ada tujuan penelitian ini: pertama, untuk menyelidiki pengaruh strategi bisnis terhadap kinerja perusahaan dan kedua, untuk menyelidiki pengaruh ketidakpastian lingkungan terhadap kinerja perusahaan. Populasi yang digunakan dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada tahun 2014-2018. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Berdasarkan kriteria yang telah ditetapkan, diperoleh target sampel 272 perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, analisis cluster, analisis model regresi linier berganda, dan moderated regression analysis. Hasil ini menunjukkan bahwa strategi bisnis berpengaruh signifikan terhadap kinerja perusahaan dan ketidakpastian lingkungan tidak memoderasi pengaruh strategi bisnis terhadap kinerja perusahaan.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 A.139/20 Mal p
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Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: 04. Fakultas Ekonomi dan Bisnis > Akuntansi
Creators:
CreatorsNIM
Winona Ramadhani MalikNIM041611333114
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorArdiantoNIDN0029036802
Depositing User: Dwi Marina
Date Deposited: 17 Sep 2020 04:30
Last Modified: 17 Sep 2020 04:30
URI: http://repository.unair.ac.id/id/eprint/99002
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